How Web Design Can Help Small Businesses In This Covid-19 Endemic

Do you know what web designs are for? Surprisingly there is more to it than “looking pretty”. However, let us start from the basics and work our way up. The purpose of having a website is for businesses to communicate in a clear, specific and persuasive manner to your customers’ needs. Moving on, web designs refers to the design of websites that are displayed on the internet. Even though it sounds simple, there are many things to consider when designing a website.

Having a website helps businesses to look for potential customers and boost brand recognition. Especially in this endemic situation, small businesses have been relying more on social media and websites to get more business. There are many professionals who are suited for this kind of job scope. Being a big industry, there are cheaper web designers to look for.

Web designers working on a table with the help of color picker

Here are a few things web designers do:

  • Creating website designs
  • Keeping up with the latest technological and software developments
  • Creating products that are user-friendly, effective and appealing
  • Presenting content
  • Designing to SEO and rankings
  • Updating the website whenever is it needed

There are many companies that offer website design services in Singapore, but it may be a little hard to look for one that would match your needs. It is crucial to look for a website designer that will cater to your needs and help achieve your goals. Don’t forget about the cost of designing your website too. Here’s an article that shares about the type of website design function or requirements that will change the cost of your website.

Even if you own a small business, you can look for cheap web designers who meet your expectations. It has not been easy for businesses to convey messages for customers easily due to the pandemic going on. That is why it is better to become digital to be able to relay messages. It is said that there has been a 50 percent increase in the daily internet traffic ever since the pandemic started.

A web designer creating web layout on a paper

There are many reasons as to why web designing helps businesses during this Covid-19 endemic. It is important for small businesses to build and maintain an online presence to connect with their customers during difficult times. Business websites are considered a form of brand representation, it helps attract potential customers to buy from your business. So the website created has to be user friendly, informative and entertaining to your potential customers. Since there is an increase in internet traffic, it means people are online more. So companies have to up their game to capture audiences’ attention now as there are many other competitors.

Having a website that people can access from their phones will allow you to reach out to potential customers faster. Customers are always looking out for products or services that can increase their convenience. A good website is when customers are able to reach out and get the information they need most. Mobile friendly websites also add credibility to your brand and put you in a position where your customers trust the information that is given to them. User friendly websites will help you attract new customers. It will also increase your website’s web traffic. In today’s world, we should not be telling you to optimise your website for mobile usage. You are already a web user! You should know the importance of having a mobile responsive website right? Just in case you don’t, here’s an article to share about the importance of mobile web design.

People using their smartphone to browse web

Some factors that will make your website user friendly to potential customers are:

  • Speed 
    The loading time of your website tends to be a very important factor. It is said that the average time span of a person is 8 seconds. So if it takes a long time to load your website, not only will it drive users away, your rank in Google search results will also be lowered. Studies also show that longer loading time affects how people look at your brandas they would have a negative first impression. Longer loading time can be because of big image files that will cause your website to be laggy. Typical customers will only wait for the website to load for a few seconds before moving on to a competitor’s website. Here’s an interesting article sharing about Cost, Speed and Quality of Website Design projects.
  • Planned content 
    Planning content is the most substantial part of the process. It means identifying potential red flags which is the best way to prevent situations that may affect budgets and deadlines. There are a lot of things to do when creating a website. By working and talking to web designers, they can gain insight to what your business has to offer and what to put on your website. For example, determining goals, deciding your target audience, deciding website layout and many other things. By doing this, your business will receive benefits like improved site score, user experience, and website usability.
  • Providing in depth information
    When a potential customer visits your website, they want to get information to make informed decisions about your product and/or services. The information must be easily accessible for potential customers or they may feel like you are hiding something and get frustrated. Not only does the information given have to be in depth, it also has to be organised properly and presented on your website neatly. By planning your website in sections and categories, it is easier for users to find the information they need.
  • Accessible to everyone
    It is important for a website to be accessible to everyone, that includes the blind, disabled or the elderly. They would normally use the voice assistant on their smart devices to access the internet. By making your website accessible, you are ensuring that all your potential customers have a good user experience and are able to use your website with ease. This improves the usability of your website to all users.

The factors stated above are things to consider when developing a website for your business. No matter how big or small your business is, these are some factors that will help gain more brand recognition from potential customers. There are still many terms and points before you are able to develop your own website. Thus, it is recommended to seek help from a professional. Covid-19 has been a hard hit for everyone, especially business as sales have gone down. It is tough on small business owners, as they already face a few challenges on their own. There are cheap web designers who will also get your website done for you, as it is a big industry. Creating a website might seem like a daunting task, but it will be beneficial and helpful for your business.